NEW YEAR 6-WEEK KICKSTART CHALLENGE
Drop a Dress Size (Or Two) Before Valentine's Day
WITHOUT giving up nights out, weekend treats, or living like a hermit
The challenge starts January 6th. Spots are filling fast.
CLAIM YOUR SPOT TODAY
Results guaranteed.
Why Most New Year Resolutions Fail By February
Let me guess...
You've tried it all before:
Meal prep Sundays that lasted exactly one Sunday
Gym memberships gathering dust by mid-January
Calorie counting that left you starving and miserable
Fitness apps you downloaded with good intentions but never opened after week two
Here's the truth: It's not your fault. You just didn't have the right system.
Meet Your Coach: Ian Stedman
Over 8 years, I've coached 400+ busy professionals to completely transform their bodies - without becoming gym rats or meal prep robots.
Inside Optimised Lean, my clients have:
  • Dropped 2 dress sizes in 12 weeks
  • Built lean, toned physiques they're proud to show off
  • Broken free from the restrict-binge-repeat cycle forever
No fads. No suffering. Just a proven system that works around YOUR life.
The difference? Personalised coaching that adapts to you - not another cookie-cutter program collecting digital dust.
The 6-Week New Year Kickstart Challenge
Starts: Monday, January 3rd
Here's what makes this different:
Your Fully Customised Fat Loss Blueprint
Within 48 hours of joining, you'll have a nutrition and training plan built specifically for YOUR schedule, YOUR preferences, YOUR body. No generic meal plans. No workouts you hate.
The OL Coaching App
Track everything in one place:
  • Daily nutrition targets (with MyFitnessPal integration)
  • Custom workouts with video demonstrations
  • Progress photos and measurements
  • Direct messaging with me
Weekly Check-Ins & Plan Adjustments
Your body changes. Your plan changes with it. Every week we refine your approach based on real results - not guesswork.
✓ OL Recipe Library Access
100+ quick recipes including:
  • High volume, low calorie meals
  • 15-minute air fryer recipes
  • Fakeaway favourites
  • Smart alcohol swaps (because you're still allowed to have a life)
✓ The OL Private Community
Connect with other challenge members for accountability, support, and a bit of healthy competition.
Access all group coaching calls
Attend our monthly team training days
Why Starting NOW Matters
January 3rd is your line in the sand.
Every day you wait is another day of:
Feeling uncomfortable in your clothes
Avoiding photos with friends and family
Making excuses about "starting Monday"
Watching others succeed while you stay stuck
The people who join this challenge will be unrecognisable by Valentine's Day. New body. New confidence. New wardrobe.
Will that be you?
Or will you be sitting here in February, wishing you'd started when you had the chance?
Real Transformations From Real People
The Investment
£197
6-Week Kickstart Challenge
What you get:
  • Fully customised nutrition plan
  • Fully customised training plan
  • OL coaching app access
  • Weekly check-ins and adjustments
  • Recipe library
  • Private community access
  • Direct messaging support via the app
This Offer Expires When The SPACES GO…
Only 12 spots available. I limit my challenge groups to ensure every client gets the attention they deserve.
First step: Click this link to sign up. You'll get added to the coaching app and our group kickstart call will be on the 5th of January.
Frequently Asked Questions
1
Q: What if I can't make every workout?
Life happens. Your plan adapts. Miss a session? We'll adjust. This fits YOUR schedule.
2
Q: Do I need to be in a gym?
No. I can design home workouts, gym workouts, or a hybrid approach.
3
Q: What if I have dietary restrictions?
Vegetarian? Pescatarian? Food allergies? I'll work around everything. The plan is built FOR you.
4
Q: I've failed before. Why will this be different?
Because you'll have daily accountability, weekly adjustments, and a coach who won't let you quit on yourself.
Your Two Choices
Choice 1:
Click the button below and get started right away
Choice 2:
Close this page. Try to figure it out alone. Check back in 6 months when you're still in the same position (or worse).
The difference between the body you have and the body you want is one decision.
Challenge starts: January 3rd, 2026
Results guaranteed. Limited spots.